What is Keyword Density | How do I check keyword Density

What is Keyword Density?

Keyword density is one of the Search Engine optimization Technique is an indicator of the number of times the selected keyword appears in the web page. Having said that, the keywords shouldn’t be over used but should be just sufficient enough to appear at important places in your web page.  If you repeat your keywords on every other line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

keyword density

Suppose you have 1000 words on your webpage (excluding HTML Code) and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 1000 = .005 Because keyword density is a percentage of the total word count on the page, multiply the above by 1000, that is 0.005 x 100 = 0.5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%. Visit WebChimpy.com to increase your online presence and generate more leads.

Simple steps to check the density:

  • Copy and paste the content from an individual web page into a Microsoft Word or something similar.
  • Go to the Edit’ menu and click Select All’. Now go to the Tools’ menu and select Word Count’. Write down the total number of words in the page.
  • Now select the Find’ function on the Edit’ menu. Go to the Replace’ tab and type in the keyword you want to find. Replace’ that word with the same word, so you don’t change the text.
  • When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
  • Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Or Simple use a Keyword Density Analyzer available on the internet.


I hope this one helped!

Dhawal D