On Search Quality and Increasing uselessness of Google Search

Have you realized lately how less useful the Google Search quality has become?

The number of Paid search have almost outgrown the organic search, plus that too is SEO Biased, what do you think about it, Good or bad for the Company, How good is it for the users?

Search-optimized sites stuffed with pseudo-content, affiliate links, and overwrought ads fill many popular results— this is what google has become, looks like it is biting it own tail.

It depends, of course, on what you search for, as the search-savvy marketers and web builders obviously gravitate toward search terms where a profit can be had—consumer products, trending topics, and questions we all on a regular basis. Sometimes it seems like nobody on the web has a straight answer for you that isn’t built to the hilt with search-focused text. Sometimes you get just what you’re looking for on the first go.

Some Excerpts:

Paul Kedrosky,  Dishwashers, and How Google Eats Its Own Tail:

Google has become a snake that too readily consumes its own keyword tail. Identify some words that show up in profitable searches — from appliances, to mesothelioma suits, to kayak lessons — churn out content cheaply and regularly, and you’re done. On the web, no-one knows you’re a content-grinder.

The result, however, is awful. Pages and pages of Google results that are just, for practical purposes, advertisements in the loose guise of articles, original or re-purposed. It hearkens back to the dark days of 1999, before Google arrived, when search had become largely useless, with results completely overwhelmed by spam and info-clutter.

Alan Patrick,  On the increasing uselessness of Google:

The lead up to the Christmas and New Year holidays required researching a number of consumer goods to buy, which of course meant using Google to search for them and ratings reviews thereof. But this year it really hit home just how badly Google’s systems have been spammed, as typically anything on Page 1 of the search results was some form of  SEO  spam – most typically a site that doesn’t actually sell you anything, just points to other sites (often doing the same thing) while slipping you some Ads (no doubt sold as “relevant”).

Google is like a monoculture, and thus parasites have a major impact once they have adapted to it – especially if Google has “lost the war”. If search was more heterogenous, spamsites would find it more costly to scam every site. That is a very interesting argument against the level of Google market dominance.

And finally, Jeff Atwood,  Trouble in the House of Google:

Throughout my investigation I had nagging doubts that we were seeing serious cracks in the algorithmic search foundations of the house that Google built. But I was afraid to write an article about it for fear I’d be claimed an incompetent kook. I wasn’t comfortable sharing that opinion widely, because we might be doing something obviously wrong. Which we tend to do frequently and often. Gravity can’t be wrong. We’re just clumsy ¦ right?

I can’t help noticing that we’re not the only site to have serious problems with Google search results in the last few months. In fact, the drum beat of deteriorating Google search quality has been practically deafening of late.

What have you seen in Google’s results pages lately? Are the SEO/spam Junk taking over the Search Result? Or can you still find what you need quickly through Google?  We would like to get your opinion about the same.

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Dhawal D

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