Why QR codes have become important in branding?

The main reason of popularity of the QR code is that it mainly focuses on the direct marketing techniques. It has the highest response rate from the potential buyers. QR codes are 3-D readable codes that give the detailed information about the product in contrast to bar codes.

Dhawal Damania DNetZone Business Card QR Code

 

However, these codes should be used technically while branding. Following are the major areas to be focused while marketing your brand via QR coding:

  • Targeting Marketing

The QR codes and other mobile action codes have become common in the print ads of magazine since last 2 years. This code contains the activation mechanism that boosts up the sales rate up to 10%. That is why these codes are usually adopted by the top brands, as a mechanism of easy linkage.

This linkage is established between the readers and the online available content on e-commerce sites. According to the survey statistics, recently the average response rate has increased from 4.4 % to almost 6%, which is a great change in the marketing field. The reason elaborated in these surveys is that the QR codes ensure maximum scan-ability, which result in high response rates.

  • Engaging Readers

QR codes have the highest response rate due to the reason that they enable the target audience to connect with related content they are interested in.  Thus, the first priority of any QR code is to keep the audience interest intact. As, it is said that magazines are very effective at approaching highly targeted group so, the campaigns in magazines can deliver specific mobile experiences that enhance the reading experience of the target audience, which brings up the response rates.

This can only be possible if the marketer use the latest techniques like QR codes. For this, he can click visualead.com to get all necessary information from the generation of the codes to the final execution of the campaign.

Nowadays more and more people prefer QR codes for advertising and publicity purposes because they are easily accessible over the mobile phones or smartphones. They are really very effective as compare to print campaigns, the traditional techniques, in grabbing the customer’s attention on the broader level.

  • Business Value

These days, the use of internet is so common that it becomes important to incorporate mobile devices to browse your marketing initiatives. This is the main reason that QR code has now become the necessity of every marketing campaign.

It gives more freedom to be creative and bring innovative ideas in front of the customers. This ensures that you are giving value to your potential customers and facilitating them beyond the boundaries. Along with that it also gives value to the content and business that take your audience into action.

Interesting Related Article: Everything you need to know about QR Code

Apart from this, these inventions are helpful in improving the quality of life. They can be considered the best framework for the companies to ensure the full delivery of promoting idea to the target market so that they can take action against the promoted idea.

New generation is now becoming the fan of using QR codes in their daily routine due to its huge publicity over social media sites and easy android accessibility. Therefore, numerous companies are spending more on R&D budget to figure out new QR coding techniques.

About the Author: Muhammad Azam

This guest post is written by Muhammad Azam who is a technology blogger. He has written several quality posts on different technology topics such as QR Code importance for branding, etc. He also writes for visualead.com which is awell known visual QR Code Generator company.

The DNetWorks Team