What you can’t do with the new Timeline for Pages, New Facebook Pages Guidelines Explained

Facebook rolled out the preview for new Timeline for Pages, the interface look similar to the timeline for Profile. We covered the how to aspect of the Facebook Timeline for Pages, where we wrote a tutorial of How to get the Timeline for your Pages right away.

Here are the guidelines posted by Facebook for it’s Timeline for Pages stating what you can’t do on your Facebook Pages.

The Facebook guidelines for Pages are divided into 3 section.

1. General

  • If the page is of a brand, entity or a Public figure only authorized representatives are allowed to administer the Page, however, if you run a page of that sort you have to clearly mention that it’s not a it is not an official Facebook and probably a good practice would be, to link to the Official Page
  • Page are Public hence restrictions are to be applied wherever necessary considering the applicable laws in the country and Facebook policy, including Advertising Guidelines and Community Standards. No Page must conflict the Facebook Statement of Rights and Responsibilities, Data Use Policy or these terms.

2. Page Management

  • Page name and web addresses should NOT contain Generic names like, Food, Dogs, Pasta, etc.
  • Proper use of grammar and correct capitalization is required, ALL CAPITAL is a strict NO-NO, except for Acronyms.
  • character symbols, such as excessive punctuation and trademark designations are not allowed.
  • Name Changes are allowed only if they do not result in confusion or mislead it user, Facebook only allows local to global migrations, such as “Facebook France” to “Facebook”, but will not allow global to local migrations, or location to location migrations, such as “Facebook France” to “Facebook Russia”.
  • If you are collecting data from the user, you have to make it clear that it’s you or your company who is collecting the data and not Facebook, plus, you have to obtain user consent for your use of the content and information that you collect. User data by all means should be transferred and managed in a secure way and all permission should be gained before the re-use of the content you’ve collected.
  • Bots, Spiders, scrapers and other automated tools are strictly prohibited on Facebook, Any data you obtain from us must comply with Section II of the Facebook Platform Policies.

3. Page Features and Cover Photo usage

  • Third Party Ads aren’t Allowed.
  • Cover Photo are Public and should follow the guidelines.
    1. Cover Photo cannot include price or purchase information of your service or Product.
    2. Cover Photo cannot include contact information like, website address, email, mailing address, all these should be listed in the  About Us section of the Page.3. Cover Photo cannot have reference to Facebook features or actions, such as “Like” or “Share“, or an arrow pointing from the cover photo to any of these features.
    4. Cover Photo cannot have a call to action, such as “Get it now” or “Tell your friends.”
  • Apps on your Page must comply with the Facebook Platform Policies.
  • If you are running any Offers
    1. You are responsible to make sure that your offer complies with the terms and all applicable laws, rules and regulations. Offers are subject to many regulations (such as alcohol discounts and offers marketed to minors) and if you are not certain that your offer complies with applicable law, consult with an expert. Make sure that you have proper Page restrictions set before you put up an Offer for 18+ users.
    2. Make sure that you pass the terms and conditions offer and it remains visible to the users all the time.
    3. If there are any faults, frauds or other issue that arise due to the offer, you are solely responsible and Facebook hold no liability.
    4.  It’s your sole responsibility to communicate with the participating merchant, if any problem arises.
    5. You cannot use Facebook’s offer creator to offer the equivalent of a gift card, gift certificate or stored value card.
  • If you are running any Promotions
    1.
    All the promotions must be administered within Apps on Facebook.com, on a Canvas or a Page App.
    2.
    If you run a contest or a sweepstakes you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements.
    3. Every Promotion you do on Facebook should Include

    a. A complete release of Facebook by each entrant or participant.
    b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
    c. Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.

    4. You Promotion should not contain Facebook feature as registration/Voting mechanism. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
    5. Winner should not be notified via Facebook, such as Facebook Messages, Chat, or posting on the profiles/timelines or Pages

Please ensure that you play fair with the policy, as Facebook has great mechanism both human and machine to catch any breach in the conduct or guidelines laid by them

*Guidelines were updated on the 29th February 2012

The DNetWorks Team