To try and undo the trouble caused by the Blackberry service disruption,Â BlackBerry co-CEO Lazaridis has announced that RIM would offer premium apps free of cost to its approximately 70 million subscribers,Â thanking their patience over the recent disruption in service.
The complete range of premium apps will become available to download at BlackBerry App World for four weeks starting tomorrow, RIM said. Additionally, enterprise customers will be offered one month of free technical support, it added.
Blackberry’s market share is alreadyÂ collapsing, along with the last weeksÂ disruption has just added fuel to the fire, with the Androids and the iPhones taking over the market share, we will have to wait and watch what happens to Blackberry
The compensation package is likely to be a very costly affair for RIM, if millions of customers take advantage of the offer. But those who download more apps may be more likely to stay with the platform an important step as RIM tries to save it’s boundaries from Google’s Android, Apple’s iPhone and the expected Windows Phone devices from Nokia. It has been losing customers in the US and while it has grown its customer base, those are precisely the areas that were worst affected by the outage.
Analysts had previously forecast that RIM could be in line for a $100m payout to up to 70 million customers worldwide, based on a $5-a-month fee for the BlackBerry services.
In a statement, RIM said that the free apps are a token of its appreciation for customer patience.
“We are grateful to our loyal BlackBerry customers for their patience,” RIM co-CEO Mike Lazaridis said in a statement today. “We have apologized to our customers and we will work tirelessly to restore their confidence. We are taking immediate and aggressive steps to help prevent something like this from happening again.”