Steve Jobs no more, I am convinced

Ok, so this isn’t the post from 5th October 2011 when Steve Jobs actually expired, his legacy was still intact until today, when we heard the rumours of another iPad coming up in Mar 2013.


So, Steve Jobs was against the small sized iPad and there you see iPad Mini, he was against the bigger size iPhone and the next iPhone after his death was a larger one, is this what Apple wants or has done it on the consumer demands rather competitor’s pressure, was Apple run this way in Steve Jobs leadership, NO!

Whatever happened to, You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.“ 

Why is the company bending to the consumer requirements, be it the phone or the tablet or even Macbooks and iMac? Where is the Think Different ideology gone?

Where is the 1 device launch per category per  year policy not in place anymore for Apple, why is there a New iPad, a New iMac, a refreshed Macbook Pros/Airs’ coming out every 3-6 months, the consumers are feeling cheated, it’s like the time they gather the money and buy, say a new iPad and they get the news in the next 1 month that their latest, newest, shiniest, Fastest iPad is replaced by even more latest, even more newest, even more shiniest, even more Fastest iPad.

No one needs a Quad-Core phone or a Small screen Tablet or even a Huge screen phone, the extra inch on the iPhone 5 can only add one more row of icons, what about the 1-hand usability? Will you be supplying a thumb extension with the next-gen iPhone which will be 7 inch long? 

iPad Mini, who wants an Apple tablet of that size? just because Google has come out with Nexus 7 and Kindle Fire and every other competitor going for a sizes around that length why do you follow the crowd? Was Steve Jobs of that Ideology?

Jobs was extremely outspoken and dismissive in his opinions of the seven-inch models when he spoke of the tablet market and any competition that may exist there at the 2010 event.

I remember him saying,

“…I’d like to comment on the avalanche of tablets poised to enter the market in the coming months. First, it appears to be just a handful of credible entrants, not exactly an avalanche. Second, almost all of them use seven-inch screens as compared to iPad’s near 10-inch screen. Let’s start there. One naturally thinks that a seven-inch screen would offer 70% of the benefits of a 10-inch screen. Unfortunately, this is far from the truth. The screen measurements are diagonal, so that a seven-inch screen is only 45% as large as iPad’s 10-inch screen. You heard me right; just 45% as large.”

Well. That’s a pretty large and deceptive difference. Further more:

“If you take an iPad and hold it upright in portrait view and draw an imaginary horizontal line halfway down the screen, the screens on the seven-inch tablets are a bit smaller than the bottom half of the iPad display. This size isn’t sufficient to create great tablet apps in our opinion.”

“… every tablet user is also a smartphone user. No tablet can compete with the mobility of a smartphone, its ease of fitting into your pocket or purse, its unobtrusiveness when used in a crowd. Given that all tablet users will already have a smartphone in their pockets, giving up precious display area to fit a tablet in our pockets is clearly the wrong trade-off. The seven-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad.”

“Apple’s done extensive user-testing on touch interfaces over many years, and we really understand this stuff. There are clear limits of how close you can physically place elements on a touch screen before users cannot reliably tap, flick or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps.” 

And we completely Agree with all of the above.

The Purpose of the iPad was to bridge the gap between the Smartphone and the laptop/PC isn’t it? Why are they trying to replace the phone with a tablet now? ref: Galaxy Note 2,; with the iPad mini you can make phone calls apparently, even more pathetic.

“Tablets are not here to replace the Smartphones, tablet are here for a purpose and they should solve just that!”

If Steve Jobs has to EVER come back, I can’t even think what he’d say about such a step backwards in innovation. Each iteration of the iPad has fit more into less space, so to make something smaller with outdated hardware, yes just for the sake of it seems contrary to that philosophy.

Maybe Tim Cook’s sense of running a business is different from Steve Jobs? But is Apple known for that? Does Tim have the balls to move upwards from where Steve left it? or is Apple going to be just another oh-so-awesome tech company with regular products without Steve Jobs, which looks evident after the iPad 5 March 2013 launch rumour.

Also, you shall soon see a 6.5 inch iPhone 6 and the new iPad 6 will have a toothbrush, toilet paper and personal d*ldo, maybe then Apple will be ahead of the competitors.

Seriously saddening.

RIP Steve Jobs

The DNetWorks Team

Comments are closed.