If you own a business, you already know how exciting it is to market your business. But, the real reason that makes it so exciting is that there isn’t just one particular way of promoting a business.
There are thousands of ways to spread the word about your business, especially when you think about all the possible combinations of marketing activities available out there. And the good news is that you can personalize your marketing activities the way that works best for your business.
While it’s true that making mistakes can be a good thing (it can help you learn from feedbacks that can promote business growth), you can still save plenty of your vital resources (energy, time, and money) if you avoid few mistakes before you actually make them.
With that said, today I am going to share you 5 deadly marketing mistakes business owners make:
Mistake #1: Not knowing what sets you apart from your competition
You see, your business is different than every other business out there in your market. If it were the same as every other business, you would probably not have started the business, would you?
In order to reach out to your potential customers and get your word spread out efficiently, you need to determine what actually makes you stand out from your competitors.
Solution: You can do this easily by creating a unique selling point (USP) for your business which you can refer as you start to promote.
Mistake #2: Not being open to trying “new” marketing activities
Today, most business owners are busy people, often juggling several projects at the same time. For them, routines are like a cure to their hectic schedule. It helps them manage their time efficiently and be as productive as possible. However, routines can also make them sort of lazy, especially when it comes to marketing.
You see, marketing is never constant. It is always changing, and the best way to consistently be on the top of your potential customers.
Solution: You can do this by staying tune with the changes and remain open to try out new marketing activities.
Mistake #3: Spreading yourself thin
Business owners usually think they have to be everywhere. They are on every social site and job boards, in addition to having a website, a blog, and running a traditional advertising.
It can be a huge rookie mistake to be everywhere as you’ll quickly realize that you have more on your plate than you can actually chew.
Solution: Rather than being everywhere, it’s better to be picky and only choose outlets based on your key strengths and the image you want to establish with your customers.
Mistake #4: Not updating your website frequently
Updating your website demonstrates your existing and potential customers that you are in the business and in the know. So if you publish blogs on your website, keep that section updated with fresh posts related to your industry.
If you’re too busy to keep it updated, then it’s better to take it down than leaving something that’s way too old and not accurate in the present context.
Mistake #5: Not monitoring what’s being said about your business online.
Online reputation management is very powerful.
Today, consumers have an easy access to the Internet. If they get unsatisfied with a product or a service, the first thing they’ll do is go online and share their bad experience with everyone they know.
They also go to other review websites such as Facebook, Google+, and Yelp, which means it’s all too easy for your consumers to leave defamatory comments about your business for everyone to see.
To attract new customers (and not repel them) you have to use your online reputation as a secret marketing weapon. This is because most people read reviews and they trust what they read there. So if your online reputation is not managed properly, then it could turn off a lot of would-be customers before you even get a chance to speak with them.
Solution: Become proactive with your reviews. Ask your customers for reviews and make sure you place them strategically on your website, or other places on the web so that your potential customers can read them.
Wrapping it up
I could mention several other mistakes business owners are making every single day. Well, it’s not your fault. No one can achieve perfection in business. It’s simply not possible. However, spotting the biggest mistakes and then fixing them on time can yield huge benefits.
Stop messing around with your business. Try to work on one major mistake a week. Then you’ll have found and fixed 52 biggest marketing mistakes in a year, which can help you drive more customers to your business.