Currently, mobile marketing appears as one of the fastest growing platform that is must for companies to grow. At the time of designing that are lot of things to be kept in mind, like typography and don’t decide to experiment it with font colors and types.
However, there are other features that you must remember while designing a mobile site. Instead of making your website a user friendly, it is better to not overlook at what mobile consumers expect from your site.
We have collected 9 most essential features of mobile website that mobile consumers are expecting from your site.
1] A Simple Access to Your Contact Information
You must remember to create an effective way for all the users to search your contact information at the time of developing your business. If the user is able to click directly on your contact information, then you can get more success.
2] Click-to-SMS and Click-to-Call Buttons
It is considered as a necessary element of mobile website as it receives more number clicks in-turn getting huge number of customers and delivers revenue opportunities as users can easily contact the company. Users having mobile phones can easily tap the button on the mobile and contact the business straightaway.
3] Mobile Maps with Directions
The main purpose of this feature is clear. All the business can deliver the information to locate the address and get directions for users.
The aim of Smartphone is to focus on the local area. Mobile users act instantly after they complete their search. More than 50% of the consumers visit the store in a day after their mobile search. This is the reason why you should execute map with directions.
4] Zooming/Moving Product Images
Mobile screens are very small compared to desktops and therefore we should ensure that the users expand the images of the product. Users will try to navigate your product if it is not clearly viewed.
5] Easy yet Simple Navigation
Usually, the navigation is planned in a vertical list of buttons or sandwich menus like text and icons to be identified instantly. So placing the back button at the bottom or upper part of the page is a good solution as it is suitable for smart-phone users.
6] Collapsible Content and Image Sliders
It is very important that you avoid the extra noisy content. You must know to make use of different types of collapsible and accordion content when it comes to images and text.
This way of content will show you these elements are useful!
7] Multi-language Support
It’s becoming more and more important to comprise a multi-language feature for mobile responsive website though it is not necessary for all website and it depends on the type of business. Different mobile pages can be developed in any language that is supported by popular browsers.
8] Video Content
It is not convenient to read text on Smartphones as 41% of the users prefers watching videos instead of reading text. It is a reason why a short and interacting video is needed to play important role!
Also, make sure that the video is not lengthy!!
9] Consciousness about the Location
It is one element that can boost a user’s experience as mobile offers a complete ability to send accurate content to user with the help of Geo-location API technology.
So, these are the 9 most essential features of mobile website that consumers are expecting from your website. Make sure that you include all these features and make your users pleasant with a user-friendly experience.
About the Author: Sasi Rekha
Sasi is a web designer working for leading website designing company in Chennai. She loves blogging and sharing latest tips about blogging, web design, social media and marketing topics.