Generally, businesses try to sell their products by saying: “We have better products, want to buy some?” As a matter of fact, by only providing better products than competitors is not going to convince the modern customers. Your business needs something different in order to stay ahead in the competitive market. In other words, your business requires customized Internet marketing strategy. Marketing today is difficult, and tomorrow, it is going to be even harder because of advancement in technology and change in the needs of demographics.
One of the best ways to succeed in today’s competitive environment is to create a marketing campaign that’s disproportionately helpful for customers and grab their attention at first glance. This will automatically lead to more sales and customer loyalty. This is called “Youtility.” In order to better understand what is Youtility; you should be able to differentiate the two words, “helping and selling.” Although the difference between these two words is of two letters, but they can help your business make a customer. If you sell a product, you can make a consumer for one time, but when you help someone, you make a customer for lifetime. Let’s have a look into the three pillars of Youtility:
- Self-serve information
Customers like to follow proactive notification instructions instead of being funneled through contact mechanism. If your marketing campaign is designed in a way that gives people the opportunity to inform themselves about how and when they wish to purchase your product or service, then you will be able to better satisfy your customers. The right way to encourage self-serve information is to post all information online and promote website search functionality.
- Radical Transparency
The emergence of social media has ushered in a new era of digital transparency that helps you to build your online reputation. You engage with customers via LinkedIn, Facebook, Google+, Instagram, etc. for managing, monitoring and building your reputation. The better way is to provide forthright answers to each and every question asked by a customer on these social platforms. In fact, answer the questions of customers before they even think about it!
- Real-time relevancy
This term may seem to you like latest buzzword in marketing bingo, but real-time relevancy helps to create relevant connections with your customers. By being real-time relevant at particular moments in the customer’s life will help you make stronger customer relationship. Your business should prove to be useful for customers based on situation, seasonality or external factors.
What your business needs is the guidepost towards the path of success. Youtility will help you make better decisions about our Internet marketing campaign. There are lots of techniques available in the market for improving marketing strategies. However, if you simply deploy the Youtility factor in your present Internet marketing strategy, then you can easily increase the list of your lifetime consumers!