2014 is a long way gone as we come close to mid-year. Technology wise a few things have changed here and there that are worth taking note of, especially while choosing a domain name for your brand. The domain name you choose will have a direct impact on your domain activation efforts and, therefore, worth being considered carefully. Here are effective tips on choosing the best domain name for your brand this year.
1. Your domain name will be your brand online
A business’s domain name usually establishes the website’s identity. Apart from this, it also reflects what you are attempting to promote on the internet. For instance, if your business is about loan services, it is vital for your domain name to at least reflect debts or loan services. Simply put, your business name or your product name should be more or less the same as your domain name.
2. Domain name length
Basically, domain names are usually restricted to a maximum of 67 characters in length. However, this does not imply that you have to select a domain name that comes close to the specified restriction. On the other hand, it does not imply that you should consider an extremely limited domain name length. In any case, a long domain name is usually considered SEO friendly due to the number of keywords it carries. However, longer domain names may cause confusion for the users since they may be difficult to remember. At the same time, the advantage of a short domain is that it is easy to remember, leave alone typing on the computer. This being the case, the wisest thing to do is to choose a domain name that is neither too long nor too short.
3. Use of hyphens on the domain names
Hyphenated domain names are not the most preferable. This is because they are generally confusing and difficult to type besides being hard to remember. Unfortunately, majority of webmasters normally resort to adding hyphens on their domain names when they lack an available domain name. To some extent using hyphenated domain names can work to the advantage of the webmaster because search engines have the power of distinguishing between their keywords and, therefore, making the domain name more SEO friendly. Unfortunately, if by mistake your viewers forget to include the hyphen, they will be immediately directed to the website of your competitor. This could make you lose hundreds or even thousands of clients.
4. Registration and trademark
After choosing a domain name, the next step should be to have it registered. However, before getting to the registration point, it is crucial and actually high recommended for you to check if it is already trademarked by another person or company. Failure to do this may result in you being charged with infringement of someone’s trademark and consequently end up paying huge amounts of money to clear the mess. Of importance also is ensuring that your domain registration is done as immediate as it is possible. This is because thousands of sites and blogs are created on a daily basis.
5. Domain names history
There are so many domain names out there that are not taken; they were at one time in operation. The worst part about such domain names is that they may have had a poor reputation during that time they were in operation. If this is the case, this could have an adverse impact on your business. For instance, if the domain name you have chosen was used for scamming, you can imagine what your business will become when it goes online. In this regard, it is advisable to read your domain name history before having it registered. This will save you a lot of trouble and be worth your time just to be on the safe side
6. Domain extension matters a lot
Until June 2013, domain name extensions had grown considerably. There were 110 million.com, 15 million .net while .org stood at 10 million on the web. These statistics must have increased by now. Since the majority of people still consider that .com is the only possible option, you may want to consider it as the better option.
Whatever domain name you choose for your brand name in 2014, ensure to keep your domain name closely linked with your product or service you are offering. This will reduce your advertising costs in the long run.