Get Rs. 50 ($1) worth of mobile talktime if you register a new account with Facebook, yes, and this is for the official site and not an affiliate website driving signups for Facebook in India.
The deal is straightforward, go to http://m.facebook.com/tt from your mobile and register/create a new account with Facebook and get Rs. 50 worth of talktime.
So, we went ahead and tried registering a new number via the above link, the flow is simple, you are not even asked the email address and Facebook claims to credit the amount in 3 days.
India has a huge mobile internet penetration, plus there have been more mobile Facebook users than desktop users in the last quarter or so. We are sure this campaign will gather a lot of attention among the young crowd, with ways to registers number numbers and claim their Rs. 50 worth of talktime from Facebook.
We have seen a lot of these marketing antics around in the near past to drive signups, sales and more, however, we personally think, this doesn’t help in the long term, rather than it being “register to motivate” scheme it becomes a ‘motivate to register’ scheme, which always is a let down when you don’t see people coming back after registerting and claiming their prize.
This is similar to e-commerce sites working with coupon sites and giving huge discounts to end users to drive first time sales at the price even lower than the breakeven cost.
What do you think?
The DNetWorks Team